We always try to be healthier
and maintain a better lifestyle. So, it’s of no surprise that a recent study*
about Australians’ food choices would illustrate exactly that.
People all over Australia are
now choosing local take away stores over large fast-food chains. Why? It’s
quite simple. Customers want choice. They want options that suit their needs
and requirements. That’s why local take away stores are on the rise - they
provide a variety of healthier options for their customers.
Cuisines that seem to be
especially popular are Thai, Chinese, Indian and Italian. Customers are not
only after healthier options but also an interesting variety of food.
Don’t forget those fresh
ingredients! Restaurants that use and promote the use of
fresher ingredients are proven to
have more customers coming through their doors.
All customers want is that
little bit of an incentive, and they’ll come rushing through your doors.
Australians love to eat out and it’s no wonder that 81% of us spend our money eating out each month.
Did you know that Australians make:
We all have busy schedules,
so preparing a meal at home isn’t always an option.On average, Australians eat
out or order take away 2.5 times a
week. With so many tempting choices,
who can blame us? After all, take away stores do exist for a reason.
So what can you ‘take away’
from all this? We Australians love to eat out, so half the job’s already been
done for you.
Ensure that your restaurant has a variety of healthy
options available. But don’t forget that we all love to indulge ourselves every
now and again too!Allow customers to
pick, choose and substitute ingredients. Take it in your stride and don’t get
complacent. “We’ve always done it this way” – is a sure way to lose your
customers.We
all want choices, and exciting ones at that! So put a twist on that pizza,
curry or stir-fry and create a “WOW” factor!
Follow these steps and you’re
bound to win over every one of your customers’ hearts.
*source: © and database right Euromonitor
International PLC 2011. All rights reserved.